From Generic to Iconic: Positioning Your Brand to Stand Out
You’re not in business to blend in. But if your brand sounds like everyone else, you’re doing just that.
Why Positioning Matters
Positioning is how your audience places you in their mind. Are you premium or affordable? Expert or approachable? Niche or broad?
When done right, positioning:
Creates authority
Attracts aligned clients
Sets premium pricing expectations
The Danger of Playing the Middle
Most businesses try to appeal to everyone. The result? A watered-down message, generic offers, and mediocre results.
Crafting a Strong Position
Choose a lane. Be specific about who you serve and what outcome you create.
Elevate your visuals and voice. Consistency across your brand builds recognition.
Own your expertise. Use storytelling, testimonials, and proof to anchor your value.
Lean into polarity. You’re not for everyone—and that’s a good thing.
Your brand deserves to be remembered. If you’re ready to position your business for growth, check out our services or book a strategy call.
