How to Create a Marketing Plan That Doesn’t Die After 30 Days
Most marketing plans fail not because the strategy was bad—but because it wasn’t sustainable.
You get excited, build a content calendar, post for two weeks… and then disappear. Sound familiar?
Here’s how to build a marketing plan that actually lasts.
1. Start with Your Goals
Are you trying to build awareness, generate leads, convert sales, or re-engage clients? Your content and channels will depend on your endgame.
2. Choose Your Core Content Method
Pick one core method to share value consistently:
Email newsletter
Podcast
Blog
YouTube channel
This is your anchor—everything else gets repurposed from here.
3. Break It Into Themes
Rather than starting from scratch each week, create rotating content themes (e.g. testimonials, educational tips, behind-the-scenes, offers).
4. Schedule Smarter, Not Harder
Batch content monthly. Automate publishing where possible. Create templates to make reuse simple.
5. Track & Adjust
Review what’s working every month. Adjust based on engagement, conversions, and capacity.
Marketing isn’t about doing more—it’s about doing the right things consistently.
👉 Want a custom plan built for your goals and capacity? Explore our strategy + execution packages or book a planning session.
